My notes from the second Session 3 speaker, Seth Godin. Seth is an entrepreneur, marketer and author that gets notice when he says or does something. The notes I took won’t do justice to his presentation. Everything with his presentation, to the tiniest detail, helped in communicating the message. That will not be captured in my words, or in the audio version of his talk. Do yourself a favor and get the dvd of this when it is made available.

Here are my notes from the previous speakers: Bill Hybels, Len Schlesinger, Cory Booker, and Brenda Salter McNeil.

Poke the Box by Seth Godin

  • Someone watching this today is going to bring about change.
  • One guy who decided who wanted to do work that mattered. Opposite of Betty Crocker. Average products for average people that provided profit.
  • Reach forward and do it instead of talking about it.
  • The legend of Betty Crocker is fading. Something isn’t working the way it use to.
  • Put some babies or doctors in the ad and it will sell. That was the original thought. Our society is built on more.
  • Revlon. First to have tv ads for cosmetics. Got them distribution. Helped them sell more cosmetics. They bought more ads. And the cycle starts over. Average products for average people. If you want to reach everyone, you better have something that everyone wants to buy. Average clothes, average politicians. Mass is built into our culture.
  • Record album is perfect. And the one day the industry is broken and it is gone. Variety explodes. Supermarket has 30,000 items. Now how many choices. Do you have a television? Before, three channels. Now? Innumerable. A billion ways to reach 6 billion people.We’ve branded ourselves to death. Revolutions destroy the perfect and enable the impossible. It’s the death of the industrial age. It’s being replaced of weird and edges. Different people needing different things. Tribes. They share a goal, an idea. The explosion tribes.
  • Clap test. No one tells you how to do it, but a room of people start clapping they fall into unison.
  • Deep in our DNA we want to be in sync, we want to do what others are doing. The need to be in sync is where are desire to be in tribe comes. The tribes need a leaders who will commit to it. This is the opportunity of a lifetime if you want to do work that matters.
  • Show up and lead your tribe.
  • Karl Marx and Adam Smith and pin making machines. One feared it for the worker, the other embraced it because it would bring power. Whoever owns the means of production is in charge. They make the decisions. But now the means of the production is a laptop. It has you connected to the world. The means of production is owned by a worker.
  • First we were hunting, then we were farming, then it became a job. The farmers stopped farming and got jobs. What’s after the job? Art.
  • Make a line in the sand.
  • The risky human act of doing nothing before for something else.
  • Natural tension between boss and worker. Why do we hold back? We fear being asked of more as a minium standard.
  • Henry Ford changed everything. He made the world rich. Figured mass production would bring success.
  • Keep the line moving.
  • Our religious institutions are a reflection of our society today. We have interchangeable people. We teach people to fit in because that’s what makes the factory work. Once people fit in, they can be ignored.
  • There is no map for being an artist. We read books on how to waste time at work. There is no map for being an artist.
  • Competence is no longer a scarce commodity. It’s not necessary for a job.
  • Is that what your job is going to be like soon? You might win to the race to the bottom.
  • Local is like cheap.
  • Quit bowling. It’s not a popular spectator sport. What are the bottled water guys going to do? Make it wetter? If you’re bowling don’t expect people to cross town to watch it. The only cow people are going to see is a purple cow.
  • We don’t need people to memorize facts anymore, we have Wikipedia for that. We need people to solve interesting problems. it’s not about what you want to do is what you are asked to do. Pick yourself. If you want to write, write. If you want to sing, sing. You don’t need permission.
  • If failure is not an option, then neither is success. You will do art and fail, offend, but that’s what makes it art.
  • No one has done important and creative work with a BlackBerry. People use it just to make sure everything is okay.
  • Steven Pressfield’s “The Resistance”. Most of the time the brain pushes you to act like a sheep. Just because the tide is out doesn’t mean there is less water in the ocean.
  • Do something worth talking about. Not selling something or favors, but giving a gift.
  • Too many people are walking around holding onto something while it rots.
  • On a plane and we couldn’t land at our airport. Were rerouted to another airport. People stuck on an airplane. I was one of them. I got on my laptop and rented the last car at Avis. I was able to get off the plane while it waited on runway. I asked if anyone else on the plane wanted to come with me, for free, as I drove to the airport. No one came. If they get off the plane it’s their fault, if they stay on the plane it’s United’s fault.
  • How many people would want your seat to make art? How many people want your platform?
  • Go. Make something happen.
  • Make art, go do work that maters.
  • If it’s worth doing, what are you waiting for?
  • How was your day? If you say “fine”, you aren’t leading. You aren’t putting yourself on the line.
  • We need you to lead us.

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